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Why control is the new luxury in travel

In today’s travel landscape - marked by crowded airports, delays, and growing uncertainty - one thing has become increasingly valuable: a sense of control.

In today’s travel landscape - marked by crowded airports, delays, and growing uncertainty - one thing has become increasingly valuable: a sense of control.

Where luxury once meant first-class tickets and VIP lounges, it now often means something far more fundamental: the ability to manage your own journey, your own time, and, critically, your baggage.

Technology has empowered travelers to take control. From mobile boarding passes to flight alerts, self-check-in kiosks, and smart baggage solutions, people are no longer satisfied with being passive passengers.

They want to stay in control - and that’s exactly where BagID fits in.

Demand for frictionless travel experiences

The modern traveler prioritizes efficiency, seamless experiences, and reliability more than anything. They want to move effortlessly, minimizing wait times and avoiding unnecessary hurdles. Every step of the journey - from booking flights to collecting baggage - is expected to be smooth, intuitive, and predictable. This demand for a frictionless travel experience drives innovation across the industry, pushing airlines, airports, and service providers to adopt technologies that enhance control and transparency. In this context, solutions like BagID are not just convenient - they are essential tools that empower travelers to stay informed and in charge, reducing stress and enabling a truly seamless journey.

As confirmed by the 2024 IATA Global Passenger Survey, travelers increasingly prioritize convenience, speed, and transparency throughout their journey. Over 70% of passengers now book their travel online or via mobile apps, favoring digital self-service over actual human interaction.

This shift towards digital autonomy reflects a broader desire for control - passengers want all travel information consolidated in one place, allowing them to plan and manage their trip on their own terms.

At BagID, we recognize this trend and provide travelers with a simple, digital way to stay in control of their baggage check-in process, reducing stress and eliminating surprises. In an age where convenience drives choice, having control over your baggage isn’t just a nice-to-have - it's essential.

Luxury Travel Magazine, which once evoked images of lavish hotel suites, private jets and VIP treatments, now highlights that: “Today’s most discerning travelers are redefining what luxury truly means. It’s no longer about extravagance; it’s about ease. The modern traveler prioritizes efficiency, seamless experiences, and reliability above all else. They want to move through the world effortlessly...”

- luxurytravelmagazine.com, March 27th 2025.

Self-service is no longer optional

Today, travelers already manage flights, hotels, and transport on their phones - why not baggage too? According to SITA’s 2023 Passenger Survey, 75% of travelers prefer using self-service options where available. The travel industry has undergone a huge shift in recent years, driven by the global pandemic and the growing demand for safer, more efficient, and seamless travel experiences. Contactless travel has emerged as a game-changer, and technology is redefining every step of the passenger journey. And BagID is here to redefine how modern travelers manage checked baggage.

With BagID, travelers gain more than just convenience - they gain control over their entire baggage experience while making a positive impact on the environment. By replacing disposable paper tags with durable, reusable electronic bag tags, BagID helps reduce waste and supports sustainable travel practices. This smart, connected solution empowers users to make better choices, without compromising ease of use. Small changes like these send a powerful message. With BagID, passengers can confidently embrace a seamless journey from check-in to baggage claim.

Personal tech is taking over

The airline industry still struggles to meet modern passenger expectations. In today’s world, consumers are accustomed to full transparency - tracking their online orders in real time from warehouse to doorstep. Yet, when it comes to air travel, the journey of their baggage often remains a frustrating mystery once it disappears down the conveyor belt at check-in. This gap in service creates anxiety and undermines travelers’ confidence.

The 2024 IATA Global Passenger Survey highlights this disconnect clearly: passengers now expect the same convenience, clarity, and control in their travel experience that they enjoy in everyday online shopping. They want to know exactly where their belongings are, at all times, and to manage their journey digitally through personalized, user-friendly technology.

Personal technology is stepping in to fill this void. Solutions like BagID empower travelers to own the check-in process, providing more control over their baggage and reducing uncertainty. As consumers become more tech-savvy and demand seamless, end-to-end digital experiences, the airline industry must evolve - or risk falling behind in customer satisfaction and loyalty.

Enjoy some convenient luxury

As passengers, we cannot control what happens after we send our suitcase on the baggage belt, but as consumers, we can make the journey as efficient and smooth as possible by using BagID 2. Forget about waiting in line at the check-in machines or dealing with paper tags. Check in your luggage directly from your phone and proceed straight to the bag-drop. Travel with peace of mind, knowing that you can see where your baggage is located throughout your journey.

Although technology has come a long way, you still can’t control the entire journey. But you can still take control - and enjoy a touch of luxury - of how you travel with checked baggage, making your travels more seamless with BagID.

Sources:

WestJet and Ryanair CEOs: How emergencies are forcing airlines to modernise
Beyond Luxury: Seamless Travel and Unmatched Discretion, What True Luxury Means in Travel Today - 91039
The Rise of Contactless Travel: How Technology is Redefining the Passenger Journey
IATA - Global Passenger Survey (GPS)

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