In 2024, about 33.4 million bags were mishandled and the mishandling rate was around 6,3 bags per 1,000 passengers (SITA Baggage IT Insights report 2024). Mishandled bags are leaving millions of travelers facing uncertainty and stress at baggage claim every year.
But the landscape is changing; airlines, airports, and technology providers are all exploring and adopting smarter ways to handle baggage - including ways to track it. And more and more passengers are choosing BagID to stay in control and travel with peace of mind.
Passengers are embracing personal tracking
The use of Bluetooth trackers like Apple AirTag, Samsung SmartTag, Tile, and similar technologies has exploded in popularity. According to SITA, 42% of passenger use real-time baggage tracking, and it’s expected to nearly double by 2027 (SITA, 2025). It’s easy to understand why travelers rely on trackers to get peace of mind when they hand over their belonging to the airlines - they offer user-friendliness, long battery life, wide coverage and reassurance along the way.
Travelers today expect transparency and control, which cannot be achieved without industry collaboration. Although it’s not possible to influence every step once the bag is on the belt, we can contribute to smoother, smarter, and more efficient travels.
Tracking meets tagging - in one device
At BagID, our mission is to make travel with baggage simpler, smarter, and more secure. That’s why we have two essential functions in one device: digital baggage check-in and tracking through the largest consumer-based IoT networks.
BagID is a certified third-party accessory for Apple Find My and Samsung SmartThings Find. By combining digital and off-airport baggage check-in with tracking through major IoT ecosystems, BagID can, through its partnerships with Apple and Samsung, support the growing demand for baggage tracking. BagID 2 is the only electronic bag tag in the world with this feature combination.
BagID allows passengers to follow their bags while exploring the world, offering a sense of control when you check in baggage digitally. Having partnership with major airlines like Lufthansa and KLM, along with eight other airlines, passengers enjoy more flexibility when they can arrive at the airport travel ready.
We believe that baggage tags that can be used over and over can support the growing demand for passenger independence and control, drive digital transformation in the aviation industry, and contribute to more sustainable air travels when non-disposable paper-tags will no longer be necessary to check in baggage.
More than a tag - it's a safety net
Airlines are investing in barcode scanning, RFID, and AI-powered baggage systems to improve the baggage handling process - fully aligned with IATA’s recommendations for smoother baggage handling in the future (IATA 753 resolution and the 10-year Global Baggage Roadmap). By combining different technologies and advancements on both the consumer and industry side, we’ll see a shift towards more reliable baggage handling and more satisfied passengers.
The future of baggage is transparency
Tracking is no longer a luxury - it's becoming an expectation. By combining airlines systems with personal solutions like BagID’s electronic bag tag, travelers gain independence, airlines can reduce their costs, and airports can become more efficient. Transparency is the key to build an ecosystem that benefits all stakeholders - ensuring better passenger journeys and that baggage handling is no longer the weak link.