Travel today is no longer just about getting from A to B - it's about having control, visibility, and simplicity every step of the way. The next generation of travelers expects the same digital experience in the air as they do in everyday life.
Air travel is changing - fast
According to SITA’s 2025 Passenger IT Insights Report, the next wave of growth in air travel isn’t driven by frequent flyers taking more trips - it's driven by digital-first generations flying for the first time.
These travelers live their lives online - and they expect the same digital simplicity when they travel.
- 30% of Millennials and Gen Z now book flights directly via airline apps
- 79% are ready to use digital identities
- 66% would pay for faster, more convenient airport processing
This marks a major shift in how passengers think about air travel. They’re not just buying tickets - they're expecting a seamless, connected experience across every touchpoint.
What this means for the industry
The SITA report highlights that travelers want control, visibility, and simplicity - all in one digital flow. That means airports and airlines must evolve from physical, manual processes to digital-first operations where passengers can manage their journey from their phone.
The most successful players in aviation will be those who embrace smart, data-driven solutions that put the passenger at the center - from check-in to arrival.
BagID: designed for the digital-first traveler
At BagID, we see this transformation every day.
Our technology replaces traditional paper tags with a reusable, digital solution that allows passengers to check in and track their baggage directly from their phone.
For travelers, this means control and peace of mind.
For airlines and airports, it means smoother operations, reduced waste, and better use of resources.
As travelers becomes more digital, BagID helps bridge the gap between innovation and simplicity - creating a smarter, more connected experience for everyone involved.
Because smarter travel starts with smarter tools.
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Source: SITA 2025 Passenger IT Insights Report